Pharmaceutical Retail Growth Drives Demand for Temporary Power
Growth of the Pharmaceutical Sector
The economic crisis that hit Brazil in recent years seems to have gone unnoticed by the pharmaceutical retail sector. Market data indicates that over 78,000 pharmacies are operating nationwide, which means one unit for every 2,800 Brazilians. This volume is nearly twice that of the United States. It’s worth noting that this number has been growing at an average rate of 3% per year, regardless of the economic scenario. To illustrate, the largest pharmacy chain in Brazil has over 1,800 stores, about 36,000 employees, and holds a 12.9% market share.
Strategies to Stand Out in the Sector
To stand out in the sector, major chains have been investing in attractive stores with a product mix that goes far beyond traditional medicines, continuous staff training, and 24/7 operation. The goal is for these establishments to increasingly resemble a community space.
Responsibilities and Oversight
Aware of their responsibilities as service providers, which include, among other factors, the safety and integrity of the medicines sold over the counter, pharmacies have been increasingly scrutinized by regulatory bodies in recent years and, consequently, have become more concerned with issues beyond their core business.
Challenge of Temperature-Sensitive Medications
In this context, one of the main points of attention is the need to ensure proper storage of temperature-sensitive medications, which must be stored according to pharmaceutical industry recommendations. The recommended temperature typically ranges from 2°C to 8°C. However, simply being stored in refrigerators does not guarantee that the characteristics of these medicines are effectively preserved, as any power supply interruption, even for a short period, can cause them to lose efficacy and require disposal, even if they are still within their expiration date. Losses and image risks do not align with the efficient management advocated by these companies.
Investment in Energy Security
Thus, especially since 2015, a year marked by a severe water crisis in the Southeast region and the imminent risk of blackouts, the largest pharmaceutical retail chain in the country decided to invest in energy security and the use of power generators to keep its stores in continuous operation, thereby preventing refrigerated items from being at risk.
Tecnogera’s Solution
But how to provide agile and secure service to a large pharmaceutical retailer with over a thousand stores nationwide? To meet this demand, Tecnogera leveraged its market intelligence team, which worked on locating, identifying, and accrediting a qualified network of partners across the country, capable of serving the client in a very short time, safely and efficiently. Upon receiving the request, Tecnogera activates its regional partner, who is responsible for restoring operations, keeping stored medications safe. Interested in learning more about this Tecnogera solution? Contact our team at 0800 772 1601
