According to the Expanded Retail Index (ICVA) by Cielo, released on November 14, 2018, Brazilian retail grew by about 3.2% in October compared to the same period in 2017. In nominal terms, which reflects retailers’ perception of their revenues, this percentage rises to 7.2%. Children’s Day is certainly the main driver of such a promising result.
And this month’s sales also surprised due to the much-hyped Black Friday. According to data from Ebit | Nielsen, presented on the 24th, the growth recorded was 23% compared to the campaign held last year, surpassing the expected 15%.
Expansion of Black Friday to physical retail
Previously stronger online with e-commerce, the famous “promotion day” has also gained traction in physical retail in recent times. With a larger volume of people going to stores in search of deals, retailers’ concern for customer well-being has also increased.
However, imagine if, on Black Friday, one of the most anticipated dates for the sector, a major appliance store loses power. The consequences would be:
- Inability to present launches and offers
- Difficulties in issuing invoices
- Interruption of sales at the checkout
- Security risks with monitoring system failures
- Immediate financial losses
- Damage to the establishment’s reputation
Holiday season and high energy demand
But the concern with energy issues cannot end Black Friday! With the arrival of December, the countdown to Christmas begins, the last chance in 2018 for retailers to close another year of crisis in the black.
During this period, when the rush to shopping centers and traditional shopping streets increases, there is still an aggravating factor: high temperatures. Hot days demand more from the air conditioning systems of establishments in general, which operate at maximum capacity to keep shopping areas in good condition to receive thousands of consumers.
Importance of temporary energy in retail
With all these demands and being a constantly moving sector, retail needs the electricity supply service to be practical, fast, and safe. This is where generators stand out! It is essential to have a contingency plan to meet the segment’s emergency needs and prevent blackouts and power outages from disrupting business.
Tecnogera Solutions for Retail
- 24/7 service
- Highly qualified team
- Fully customized service
- Quick response to emergencies
- Minimization of losses
Our Structure
With extensive experience in serving retail, Tecnogera has the newest and most modern fleet of equipment in the country, featuring:
- More than 800 power generator groups
- Different available power levels
- Solutions for various applications
- National presence
Our Location
With over 12 years in the market, Tecnogera is headquartered in São Paulo with strategic branches in:
- Rio de Janeiro
- Minas Gerais
- Bahia
- Rio Grande do Norte
Advantages for Retail
- Guarantee of operational continuity
- Protection against financial losses
- Maintenance of customer experience
- Operational security
- Preservation of brand image
Don’t let power supply failures affect your results. Count on Tecnogera to ensure the continuity of your business during the most important times of the year.
